As I wrapped up my time in Papua New Guinea, one overwhelming thing stood out to me. It wasn't the incredible beauty of this country, it wasn’t the kindness of literally everyone I met there, it wasn’t even the incredible coffee. What it was in the end was how buying coffee this way could potentially have such an impact on the lives of the people in this village. I mentioned before that coffee is the second most traded commodity on the planet. If that’s true, imagine for a second if all coffee was bought this way? Imagine for a second what that could do. If all coffee was bought not just with the end consumer in mind, but with the famer that grew it. His family, his employees, his village. I can’t speak for the rest of the world, or even for other companies. What I can tell you is that from now on this is how True Coffee Roasters will be buying coffee. What that means is that when you buy a cup of coffee from us, you’re doing more than just paying our barista’s salary, more than mine even. What you’re doing is helping to ensure that, that farmer can stay on his land. That his family has access to medical care. That his village has a school. If enough of us do this for long enough we can make real change. One cup of coffee at a time. Cheers.